Leading enterprise MarTech initiatives across Customer Data, CEP, and AI - with the hands-on depth to take them from strategy to live product.
7+
Years in MarTech
Years of MarTech Experience
Enterprise CDP Implementations
AI Workshops & Assessments
Major Platform Migrations Led
Delivering high-impact MarTech strategies through a blend of hands-on product ownership, architecture design, and business acumen.
End-to-end CDP selection, implementation, and optimization - from vendor RFPs through product ownership of live platforms at enterprise scale.
Leading CEP vendor evaluations and orchestration design across channels - email, push, in-app, paid media activation, and journey orchestration.
Strategic GenAI use-case design, AI maturity assessments, and enablement workshops that turn executive ambition into measurable workflows.
Composable data stack design, modern data warehouses as SSOT, and seamless integration between IT data architecture and business activation needs.
Seven years across tier-one consultancies and in-house MarTech leadership - from Capgemini and Deloitte to C&A and a hands-on role at Porsche.
External Product Owner for Porsche's global Customer Data Platform (Tealium), driving feature delivery across multiple markets and preparing the strategic migration path to Salesforce Data Cloud.
Leading CEP vendor evaluation engagements for major retail and enterprise clients - full RFP lifecycle, requirements deep-dives, vendor scoring, and architecture recommendations.
Advising C-level stakeholders on composable CDP/CEP patterns, paid-media activation strategy, and AI-driven orchestration across owned and paid channels.
Played a key role in building the consulting division - shaping the strategic service offering and contributing to overall positioning.
Conceptualized a Retail Marketing Science business unit for a major retailer, including role profiles, processes, and concrete use cases.
Developed a proprietary AI Self-Assessment tool, analyzed 50+ company responses, and delivered 25+ customized evaluation reports with strategic recommendations.
Shaped and delivered C&A's Customer Data strategy, including the implementation of a CDP as the foundation of the MarTech stack.
Defined the product roadmap for data initiatives and coordinated cross-functional teams across platform development and use-case enablement.
Led the integration of a loyalty management system, connecting offline and online customer data for the first time in the company's history.
Advised on marketing and data analytics platforms, primarily in the automotive sector for a leading German OEM - supporting Adobe Experience Manager and Tableau implementations from data analysis through technical rollout.
Data-driven marketing with Salesforce Marketing Cloud and Einstein Analytics for enterprise clients including the world's largest fast food chain, a global automotive group, and a DAX-listed FMCG company.
My focus spans the modern MarTech and data stack - from customer data architecture to activation, orchestration, and AI enablement.
Focus: Digital Business Management
Information Technology Assistant
Guest article - MarTech Outlook Europe Magazine, CDP Edition: Harnessing Customer Data Platforms for Enhanced AI Applications
Webinar - Marketing Tech Leadership Series: Data Strategy & Platforms - how to set up and implement them correctly
Speaker - App Promotion Summit Berlin: Delivering Personalisation Among Data Chaos
Speaker - DMEXCO 2022: Powering Creative Promotions with First-Party Data
CIO.de feature: Datenplattform - C&A optimiert Omnichannel-Kundenerlebnis
A grammar-focused Bosnian language learning app with real paying users. Full-stack Next.js PWA with Stripe payments, AI-generated audio and imagery, and a growing A1-B2 curriculum.
Google Top 5 for the main keyword - reached within 3 months of launch.
600+ free eBooks from 230+ companies with a custom AI recommendation engine.
Built a platform business hosting free business eBooks with a custom recommendation engine powered by ElasticSearch on Azure. Shut down in 2023 after validating the concept but failing to make the AI-engine economics work.
What shapes me outside the professional world.
Drawn to the practical wisdom of Stoicism as a framework for emotions and focus. I maintain my own stoic journaling PWA to apply it daily.
Consistent strength training and boxing - mental fortitude, discipline, and clear thinking. Built my own workout-timer PWA along the way.
Strong personal connection to Bosnia - which turned into an actual product: an active language-learning platform with paying users.
I build what I want to use - journaling apps, task managers, language tools. Fast iteration with Next.js, AI, and a bias for shipping.
"A Guide to the Good Life - The Ancient Art of Stoic Joy"
William B. Irvine
A modern, applicable interpretation of Stoic philosophy.
"The Chimp Paradox"
Dr. Steve Peters
A useful mental model for understanding emotions and behaviour under pressure.
"Brief Answers to the Big Questions"
Stephen Hawking
Hawking's final book - sharp, clear reflections on the universe and humanity's future.
Partner & Head of Consulting, Marketing Tech Lab
"Throughout our journey, Julian consistently demonstrated exceptional expertise, strategic thinking, and a hands-on mentality. He was the natural choice to help build our consulting practice from the ground up - bringing not only deep technical skills but also a strong entrepreneurial mindset and leadership capability."
Managing Partner Marketing Tech Lab / Chairman European Marketing Confederation
"Julian is an outstanding expert in customer data management, artificial intelligence and marketing technology. His ability to combine deep technical knowledge with a solid understanding of business requirements makes him a unique asset and a trusted advisor in complex data-driven projects."
Inhouse AI Consultant, Client Engagement
"Julian designed and led a series of well-structured AI workshops that consistently delivered strong results. He worked effectively with different departments to identify meaningful intersections between business needs and AI potential, always aligned with our strategic objectives."
Former Head of Customer Experience, C&A
"Julian led the selection and successful implementation of the CDP at C&A, integrating it into an existing marketing tech stack while overcoming complex silo and alignment challenges. His ability to navigate between technical and business teams made him an invaluable internal advisor who continuously challenged the status quo to drive innovation."
Data-Driven Product Owner, C&A
"Julian was instrumental in establishing and guiding the Customer Data team at C&A. He provided clear strategic direction from the start and consistently drove a cross-functional approach, ensuring close collaboration across departments. His ability to align business and tech made him a key driver in our customer data initiatives."